Prince EA, an award winning poet, hip-hop artist, and further education advocate has taken a stab at trying to 'make smart cool'.
Aimed at poverty stricken, inner-city youth. Prince EA aimed his 'Backwards Rap' at a younger generation with their values and ideals in a mixed up place, hoping to spark a yearning for knowledge in these troublesome children. By using hip-hop as an outlet for education versus say selling drugs, Prince EA is trying to inspire change in these ill-focused youth.
For poverty stricken individuals, further education is a concept becoming less and less obtainable.
The video starts with lyrics mimicking stereotypical hip-hop lyrics, talking about "Being on the block", etc. By using this style of hip-hop, he catches the precise audience.
By just watching the video, it's impossible to tell the credibility of the rhetor, but upon further research you can find tidbits of information pertaining to Prince EA's past and can see he's spent years acting in the way of the crowd he's trying to reach.
He speaks of hardship, which is a concept virtually all of the audience can relate to, creating a direct link with their emotions.
